Advantages

Innovation, simplicity, updating, excellence, winning rationale, independent assessment:

1. The HERITY target is an improvement of previous classifications based on only one criterion. And because it is visual, it is easily recognized at an international level;
2. HERITY classification is periodically reviewed and is neither “fixed” or unchangeable as in other previous systems;
3. HERITY recognition encourages continuous improvement of conservation, communication and services;
4. Awarding of HERITY certification stimulates competitiveness in a sector that has always been “blurred”;
5. The evaluation system allows for independent information similar to other international standards.

Many interested parties can take advantage of the HERITY Global Evaluation System:

• Site managers to highlight their efforts and to know how other interested parties perceive their asset;
• Politicians to understand the situation at a glance for decision-making;
• Tour Operators to know the situation of cultural sites for designing their itineraries;
• Public agencies to inform travelers;
• Properties to plan budgets and to promote the sites;
• Banks and other stakeholders to verify the real improvement made possible by their financial support;
• Publishers of guides to enrich their offer to customers.