- “This place is important to visit”;
- “It is well preserved and maintained”;
- “I understood its message”;
- “I had the opportunity to better appreciate the visit thanks to its facilities”.
To describe the situation of a Cultural Asset HERITY chose its main criteria starting from the point of view of the public, both residents and the tourists: which factors would convince a person to appreciate, visit, possibly come back to a site and/or advise other people to go there?They can be summarized as:1. “This place is important to visit”;2. “It is well preserved and maintained”;3. “I understood its message”;4. “I had the opportunity to better appreciate the visit thanks to its facilities”.To make it possible to understand the situation of a site in a glance, HERITY created a symbol which describes on a scale from one to five the level of Value, Conservation, Communication and Services, called the “Target”. The HERITY Target makes it possible to compare different situations, allowing the public to choose which place is better to visit according to their own needs/convictions and different levels of interest in each criterion. For this, every place has a chance, independent of its reputation.In addition, the results illustrated in the Target (which are those of the certification) combine the opinion of managers, HERITY specialists, the public and other stakeholders, reflecting different points of view and directly involving several interested parties.